Have you heard the story about a family and a dream about making a difference? Well, this is it.
First, hello. It’s good to meet you. We understand you’re interested in a cleaner world. Well, there’s something that we have in common already. Because that’s the business we’re in, making your home and our mutual home, this planet, cleaner.
We thought it might be polite to tell a bit about ourselves, since you probably don’t know much about us. And since we don’t want to bore you to pieces, we decided to do it in story format. Hope you like it.
CHAPTER 1 - THE BEGINNING
Once upon a time, there was a world where people bought cleaning equipment for their home, used them and then threw them away to buy completely new ones. It was a good business to make new stuff all the time and try to sell it as much as possible.
Ilkka, the founder of SINITUOTE (friends call us SINI), approached the matter differently. He thought it was a shame so much waste was being made for nothing: why use single-use wipes and dusters, if it was possible to come up with products that lasted longer?
So, Ilkka and his crew introduced cleaning gear that weren’t only better worth of your money but did a better job in cleaning as well. Turned out, they made sense and people liked them.
CHAPTER 2 - THE DREAM
As Ilkka and his family learned more about cleaning, SINI’s product line expanded to cover every corner of home. SINI grew in size and the family business soon had hundreds of great people aboard. Nearly all products were and are still made in SINI’s own factory in Finland.
At this point Ilkka’s daughter, Johanna, took over. Things were rolling on nicely, but like her father, Johanna soon was eyeing on the possibility to improve things even further. After realising the mind-blowing scale of the plastic waste problem caused by disposable cleaner bottles, she set her mind to come up with a solution.
It took a lot to innovate and develop a cleaning tab that fulfilled all the absolutely necessary requirements: it had to be carbon neutral, vegan, allergy-free and totally biodegradable. And affordable, too.
CHAPTER 3 - THE NEW ERA
As you’re reading this, the awesome SINI tabs are finally out there. We’re standing together at a point where we can truly change things together with a swipe of a cleaning cloth.
We are super excited to share our products and expertise with you and would be really interested to hear about your experiences on them. So, don’t be a stranger and give us a shout – we hope you feel this is now your story too!