@kevinskvadratmeter

I started working with Sini in 2023, when they launched here in Sweden and I've been a big fan ever since I tried my first products. Not only are they aesthetically pleasing, they are also great, durable and I love the fact that almost all of the products are manufactured and produced in Finland.

I had the opportunity to visit the Sini factory in Kokemäki last year, which was one of the most exciting events in the year 2024. I was in awe of the factory and the fact that so many products are created by hand by the amazing coworkers, as well as how they test the products to ensure durability - and also that they use plastic spills that are left over from nearby hospitals. Eco conscious and great. 

My name is Kevin Florström and my main focus is sharing easy tips for cleaning, whether it is how to remove tough stains in the kitchen or limescale in the bathroom - there's always an easy solution and great hacks for actually cleaning in an easy way.

I started uploading videos in 2021, where I showcased my favorite products and easy ways to clean. In 2024 I released my first book, Fint Hemma, which immediately became a best seller and one of Sweden's most sold books that year.

Follow me on Instagram @kevinskvadratmeter

Kevin x SINI

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I’ve never worked professionally with cleaning or as a professional cleaner, but cleaning has always been a natural part of my life. I grew up in a household where cleaning wasn’t just a chore but a way to maintain a sense of calmness and comfort.

My mother was my biggest inspiration— she had an amazing ability to make cleaning feel fun, easy and rewarding. She would always come up with little tricks and creative solutions to make the process more efficient, and that mindset has been with me ever since I was a kid. As I got older, I started noticing how much stress and frustration people felt around cleaning, and I realized that the tips and tricks I’d learned from my mother could make a real difference.

Kevin's favourite products

Kevin's best cleaning tips

  • Tip 1: Scrubber

    The Scrubber together with the Toilet Spray is great to remove tough stains from tiles, just spray, wait for a bit and scrub away. 

  • Tip 2: Scraper

    The Scraper together with the Kitchen Spray is the key to remove burnt stains on the stove. Just spray, wait for a bit and use the Scraper to easily remove stains.

  • Tip 3: Super Sponge

    The Super Sponge is amazing to remove limescale from both tiles and shower cabins, either together with the Toilet Spray or the Bathroom Spray. It's manufactured in such a special way that it's great at removing stains - but not scratching the surface.